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	<title>MrPikes Blog &#187; marketing</title>
	<atom:link href="http://www.mrpikes.com/blog/tag/marketing/feed" rel="self" type="application/rss+xml" />
	<link>http://www.mrpikes.com/blog</link>
	<description>Fear It.</description>
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		<title>I See N Scale Fat People</title>
		<link>http://www.mrpikes.com/blog/i-see-n-scale-fat-people</link>
		<comments>http://www.mrpikes.com/blog/i-see-n-scale-fat-people#comments</comments>
		<pubDate>Sat, 15 May 2010 11:07:06 +0000</pubDate>
		<dc:creator>mrpikes</dc:creator>
				<category><![CDATA[General Swim]]></category>
		<category><![CDATA[hilarity]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[the abyss]]></category>

		<guid isPermaLink="false">http://www.mrpikes.com/blog/?p=885</guid>
		<description><![CDATA[We came across this delightful offering in the model train section of a hobby shop last weekend. Unfortunately, they were all out of Cripples.]]></description>
			<content:encoded><![CDATA[<p align="CENTER">
<img src="http://www.mrpikes.com/images/fat_people.JPG" width="600" height="450" alt="N Scale Fat People" border="0">
</p>
<p>We came across this delightful offering in the model train section of a hobby shop last weekend. Unfortunately, they were all out of Cripples.</p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>The Pottery That Offends</title>
		<link>http://www.mrpikes.com/blog/the-pottery-that-offends</link>
		<comments>http://www.mrpikes.com/blog/the-pottery-that-offends#comments</comments>
		<pubDate>Mon, 13 Apr 2009 10:09:21 +0000</pubDate>
		<dc:creator>mrpikes</dc:creator>
				<category><![CDATA[General Swim]]></category>
		<category><![CDATA[hilarity]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.mrpikes.com/blog/?p=608</guid>
		<description><![CDATA[After a one-week test run of a Chia Obama in its Tampa and Chicago markets, Walgreens has pulled the product from its shelves. According to a company statement issued by Walgreens spokesman Robert Elfinger: We decided to pull the product because it didn&#8217;t fit with our corporate image. We also didn&#8217;t want to be subject [...]]]></description>
			<content:encoded><![CDATA[<p align="CENTER">
<img src="http://www.mrpikes.com/images/chia_obama.GIF" width="288" height="480" alt="Chia Obama" border="0">
</p>
<p>After a one-week test run of a Chia Obama in its Tampa and Chicago markets, Walgreens has pulled the product from its shelves. According to a company statement issued by Walgreens spokesman Robert Elfinger:</p>
<blockquote>
<p>
We decided to pull the product because it didn&#8217;t fit with our corporate image. We also didn&#8217;t want to be subject to any misinterpretation over the product. People could interpret it through a political viewpoint or other viewpoints and we want to avoid that situation.
</p>
</blockquote>
<p>I can understand Walgreens&#8217; position (their image isn&#8217;t exactly hip, unless it has something to do with <i>actual hips</i>) and, happily, there are still online venues selling the product (<a href="http://www.amazon.com/Chia-Handmade-Decorative-Planter-Determined/dp/B001PKU28E/ref=sr_1_1?ie=UTF8&#038;s=grocery&#038;qid=1239616697&#038;sr=1-1" target="_new">Amazon</a>, <a href="http://www.drugstore.com/products/prod.asp?pid=213041&#038;catid=91413" target="_new">Drugstore.com</a>), so it&#8217;s not as if this will be the product that never was. The president of Joseph Enterprises and creator of the Chia Obama, Joe Pedott, is still sick over Walgreens&#8217; decision, stating that the clay bust is:</p>
<blockquote>
<p>
&#8230;hope, courage and pro-American.
</p>
</blockquote>
<p>According to Pedott, he even showed the bust to the Reverend Jesse Jackson during a chance encounter in a Chicago eatery, and the Reverend stated that it was a fine product.</p>
<p>So there&#8217;s that.</p>
<p>As for me, I&#8217;ve never owned a Chia Pet before but, in less than a week, I&#8217;ll never be able to say that again.</p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<title>I, For One, Welcome Our New Five-Inch Alien Jesus Overlords</title>
		<link>http://www.mrpikes.com/blog/i-for-one-welcome-our-new-five-inch-alien-jesus-overlords</link>
		<comments>http://www.mrpikes.com/blog/i-for-one-welcome-our-new-five-inch-alien-jesus-overlords#comments</comments>
		<pubDate>Thu, 09 Apr 2009 10:12:38 +0000</pubDate>
		<dc:creator>mrpikes</dc:creator>
				<category><![CDATA[General Swim]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[religion]]></category>
		<category><![CDATA[wtf?]]></category>

		<guid isPermaLink="false">http://www.mrpikes.com/blog/?p=603</guid>
		<description><![CDATA[In honor of Easter Week, one of my loyal readers sent this to me and, wow. I&#8230;wow. Last year I complained about religious action figures not coming with enough cool accessories and, while I am grateful to be heard, I never said anything about creepy, glow-in-the-dark hands. With hands like that, I&#8217;ll bet Jesus could [...]]]></description>
			<content:encoded><![CDATA[<p>In honor of Easter Week, one of my <a href="http://www.thesmokinggun.com/archive/years/2009/0327092sham1.html" target="_new">loyal readers</a> sent this to me and, wow. I&#8230;wow.</p>
<p align="CENTER">
<img src="http://www.mrpikes.com/images/jesus_2.JPG" width="600" height="412" border="0" alt="Jesus Action Figure">
</p>
<p>Last year <a href="http://www.mrpikes.com/blog/sweet-twelve-inch-talking-poseable-jesus">I complained</a> about religious action figures not coming with enough cool accessories and, while I am grateful to be heard, I never said anything about creepy, glow-in-the-dark hands.</p>
<p align="CENTER">
<img src="http://www.mrpikes.com/images/jesus_3.JPG" width="373" height="277" border="0" alt="Jesus Action Figure Detail">
</p>
<p>With hands like that, I&#8217;ll bet Jesus could heal the lame by the simple expedient of scaring them shitless.</p>
<p><b>Jesus:</b> Rise, take up thy bed, and walk.</p>
<p><b>Cripple:</b> Aaaah! Okay, I&#8217;m up! I&#8217;m up! Get the fuck away!</p>
<p>The loaves, fishes and amphora (dude, just look it up) are pretty cool, but I would have maybe preferred the Spear of Destiny and a big honking boulder, or perhaps an accompanying action leper with removable sores.</p>
<p>Anyone listening?</p>
]]></content:encoded>
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		<title>The WTF Blanket</title>
		<link>http://www.mrpikes.com/blog/the-wtf-blanket</link>
		<comments>http://www.mrpikes.com/blog/the-wtf-blanket#comments</comments>
		<pubDate>Thu, 05 Feb 2009 10:30:44 +0000</pubDate>
		<dc:creator>mrpikes</dc:creator>
				<category><![CDATA[General Swim]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[meme]]></category>
		<category><![CDATA[wtf?]]></category>

		<guid isPermaLink="false">http://www.mrpikes.com/blog/?p=547</guid>
		<description><![CDATA[My mission is now to devise and market a product so preposterous that the inevitable derision and parody turn it into a meme. Then I&#8217;ll have two markets: People who buy my product sincerely. In addition to making money from these deserving chumps, I&#8217;ll keep their contact information in my list of Humans To Be [...]]]></description>
			<content:encoded><![CDATA[<p align="CENTER">
<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/h05ZQ7WHw8Y&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/h05ZQ7WHw8Y&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object>
</p>
<p>
My mission is now to devise and market a product so preposterous that the inevitable derision and parody turn it into a <a href="http://www.google.com/search?hl=en&#038;q=define%3A+meme&#038;btnG=Google+Search&#038;aq=f&#038;oq=" target="_new">meme</a>. Then I&#8217;ll have two markets:
</p>
<ol>
<li>People who buy my product sincerely. In addition to making money from these deserving chumps, I&#8217;ll keep their contact information in my list of Humans To Be Bred for Food When Society Collapses.</li>
<li>People who buy my product to be cool and ironic. They&#8217;ll go into my list of Humans To Be Eaten Immediately When Society Collapses.</li>
</ol>
]]></content:encoded>
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		<title>401 Special K</title>
		<link>http://www.mrpikes.com/blog/401-special-k</link>
		<comments>http://www.mrpikes.com/blog/401-special-k#comments</comments>
		<pubDate>Thu, 02 Oct 2008 14:25:33 +0000</pubDate>
		<dc:creator>mrpikes</dc:creator>
				<category><![CDATA[General Swim]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.mrpikes.com/blog/?p=531</guid>
		<description><![CDATA[I wonder if opening a checking account with them increases future risk of heavier forms of investing&#8230;]]></description>
			<content:encoded><![CDATA[<p align="CENTER"><img src="http://www.mrpikes.com/images/gateway_bank.JPG" alt="Gateway Bank"></p>
<p>I wonder if opening a checking account with them increases future risk of <a href="http://en.wikipedia.org/wiki/Gateway_drug_theory" target="_new">heavier forms</a> of investing&#8230;</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Sweet Twelve-Inch Talking Poseable Jesus!</title>
		<link>http://www.mrpikes.com/blog/sweet-twelve-inch-talking-poseable-jesus</link>
		<comments>http://www.mrpikes.com/blog/sweet-twelve-inch-talking-poseable-jesus#comments</comments>
		<pubDate>Mon, 01 Sep 2008 08:50:24 +0000</pubDate>
		<dc:creator>mrpikes</dc:creator>
				<category><![CDATA[General Swim]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[religion]]></category>

		<guid isPermaLink="false">http://www.mrpikes.com/blog/?p=527</guid>
		<description><![CDATA[A friend of mine was recently burning away a bit of her soul shopping at Wal-Mart when she came across this: The product description over at Amazon comes on a little strong, as if responding to the imagined question, &#8220;Jesus? Who the hell is Jesus?&#8221; Jesus was the most important person in history. Ever. He [...]]]></description>
			<content:encoded><![CDATA[<p>A friend of mine was recently burning away a bit of her soul shopping at <a href="http://www.walmartmovie.com/" target="_new">Wal-Mart</a> when she came across this:</p>
<p align="CENTER"><img src="http://www.mrpikes.com/images/jesus_1.JPG" alt="Poseable Jesus"></p>
<p>The <a href="http://www.amazon.com/Jesus-Talking-Inch-Biblical-Figure/dp/B000HE9WHG" target="_new">product description</a> over at Amazon comes on a little strong, as if responding to the imagined question, &#8220;Jesus? Who the hell is Jesus?&#8221;</p>
<blockquote><p>
Jesus was the most important person in history. Ever. He was born in a manger, raised as a carpenter, and crucified on a cross. He healed the sick. He raised the dead&#8230;
</p></blockquote>
<p>And He had realistic eyes. And many, many points of articulation.</p>
<p>It&#8217;s hard to read the text, but just below &#8220;I Talk Try Me!&#8221; the packaging advises, &#8220;I come to life with just the push of a button.&#8221; Wow, that would make Catholic Mass a whole lot shorter&#8230;</p>
<p><a href="http://www.amazon.com/s?ie=UTF8&#038;search-alias=toys-and-games&#038;field-brandtextbin=One%202%20Believe" target="_new">One 2 Believe</a> also sells a talking Mary, Moses, David and Esther (Esther?). If these sell well, perhaps they will expand the product line to biblical figures that I&#8217;d like to buy, and, for the love of poseable Jesus, make with some accessories. Right off the top of my head &#8211; Judas (tree), Lazarus (stone), Lot&#8217;s Wife (before and after), Jezebel (pack of dogs), Job (various sores), and John the Baptist (removable head) &#8211; and I haven&#8217;t even had my first cup of coffee.</p>
<p>One customer review let me know that I am not alone in my amusement:</p>
<blockquote><p>
This does get 5 stars for durability though. I&#8217;ve accidentally scratched or poked some holes in my Jesus, and within a couple of days, the plastic seals right up again. I don&#8217;t know what they used to make this, but it&#8217;s great!
</p></blockquote>
]]></content:encoded>
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		<item>
		<title>More Double Take Advertising</title>
		<link>http://www.mrpikes.com/blog/more-double-take-advertising</link>
		<comments>http://www.mrpikes.com/blog/more-double-take-advertising#comments</comments>
		<pubDate>Tue, 29 Jul 2008 11:28:50 +0000</pubDate>
		<dc:creator>mrpikes</dc:creator>
				<category><![CDATA[General Swim]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[wtf?]]></category>

		<guid isPermaLink="false">http://www.mrpikes.com/blog/?p=523</guid>
		<description><![CDATA[I have written about &#8220;Double Take Advertising&#8221; (previously, previously). A friend of mine recently snapped this image, which, as far as I am concerned, is a sub genre: &#8220;Double Take WTF? Advertising&#8221;. The distinction is subtle; each triggers a double take, but in the latter case, one cannot help but wonder, &#8220;WTF?&#8221; I am beginning [...]]]></description>
			<content:encoded><![CDATA[<p>I have written about &#8220;Double Take Advertising&#8221; (<a href="http://www.mrpikes.com/blog/shit-its-my-100th-post">previously</a>, <a href="http://www.mrpikes.com/blog/playing-tricks">previously</a>). A friend of mine recently snapped this image, which, as far as I am concerned, is a sub genre: &#8220;Double Take WTF? Advertising&#8221;.</p>
<p align="CENTER"><img src="http://www.mrpikes.com/images/forkables.JPG" alt="Forkables"></p>
<p>The distinction is subtle; each triggers a double take, but in the latter case, one cannot help but wonder, <a href="http://www.urbandictionary.com/define.php?term=wtf" target="_new">&#8220;WTF?&#8221;</a></p>
<p>I am beginning to suspect that the deep thinkers responsible for this sort of packaging are banking on consumers taking two looks at it, then saying to themselves, &#8220;I have got to show this to the [wife|guys at the office|therapist],&#8221; thus securing a sale not based on the desirability of the can&#8217;s contents, but its humor value. These marketeers have not thought their cunning plan all the way through, however. They did not take into account: a) camera phones, or b) that this market has already been cornered by <a href="http://www.dccomics.com/media/excerpts/10304_x.pdf" target="_new">Mad</a> magazine (Acrobat pdf, page 4).</p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<title>Intriguing</title>
		<link>http://www.mrpikes.com/blog/intriguing</link>
		<comments>http://www.mrpikes.com/blog/intriguing#comments</comments>
		<pubDate>Tue, 27 May 2008 21:52:41 +0000</pubDate>
		<dc:creator>mrpikes</dc:creator>
				<category><![CDATA[General Swim]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[the abyss]]></category>

		<guid isPermaLink="false">http://www.mrpikes.com/blog/?p=516</guid>
		<description><![CDATA[So I just got a cat and, in preparation for her arrival, I went a little nuts on toys at the pet store. Assorted busy balls, fishing pole with feathered doodad, radio-controlled mouse, thing-on-a-spring and, of course, a laser pointer. Good packaging catches your eye, draws you in, then instills in you the feeling that [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">So I just got a cat and, in preparation for her arrival, I went a little nuts on toys at the pet store. Assorted busy balls, fishing pole with feathered doodad, radio-controlled mouse, thing-on-a-spring and, of course, a laser pointer.</p>
<p>Good packaging catches your eye, draws you in, then instills in you the feeling that your entire life has been a mere prelude to this moment. YOU MUST HAVE THIS CONSUMER ITEM.</p>
<p>The laser pointer&#8217;s packaging wasn&#8217;t like that, but I found it very amusing all the same:</p>
<p style="text-align: center;"><img src="http://www.mrpikes.com/images/laser_pointer.JPG" alt="Miraclebeam Laser Pointer" /></p>
<p>How do you tell if a reptile is intrigued? Does it stroke its chin, musing? Does it produce a pipe, drawing on it in deep reflection? The answer is, &#8220;You just know.&#8221; Below is a comparison of a lizard prior to the introduction of a laser pointer, and after:</p>
<p style="text-align: center;"><img src="http://www.mrpikes.com/images/intrigued_lizard.JPG" alt="Intrigued Lizard" /></p>
<p style="text-align: left;">You just know.</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Shit, It&#8217;s My 100th Post</title>
		<link>http://www.mrpikes.com/blog/shit-its-my-100th-post</link>
		<comments>http://www.mrpikes.com/blog/shit-its-my-100th-post#comments</comments>
		<pubDate>Mon, 05 May 2008 21:08:56 +0000</pubDate>
		<dc:creator>mrpikes</dc:creator>
				<category><![CDATA[General Swim]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[scatology]]></category>

		<guid isPermaLink="false">http://www.mrpikes.com/blog/?p=111</guid>
		<description><![CDATA[After spending a couple of weeks thinking about a suitable entry for my 100th blog post, I ended up deciding just to play to my base and go with scatological humor. This weekend I saw the bottle depicted below: At a glance, I swore that it said &#8220;Baby Feces&#8221; (previously). And I&#8217;m starting to think [...]]]></description>
			<content:encoded><![CDATA[<p>After spending a couple of weeks thinking about a suitable entry for my 100th blog post, I ended up deciding just to play to <a class="ng_url" href="http://www.thesmokinggun.com/archive/years/2008/0502081mugs3.html" target="_new">my base</a> and go with scatological humor. This weekend I saw the bottle depicted below:</p>
<div style="text-align:center"><img src="http://www.mrpikes.com/images/baby_faces.JPG" border="0" alt="Baby Faces" /></div>
<p>At a glance, I <em>swore</em> that it said &#8220;Baby Feces&#8221; (<a class="ng_url" href="http://www.mrpikes.com/blog/?p=52">previously</a>). And I&#8217;m starting to think it&#8217;s a new marketing strategy. Double Take Advertising.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>More Fun With Telemarketers</title>
		<link>http://www.mrpikes.com/blog/more-fun-with-telemarketers</link>
		<comments>http://www.mrpikes.com/blog/more-fun-with-telemarketers#comments</comments>
		<pubDate>Tue, 29 Jan 2008 10:11:05 +0000</pubDate>
		<dc:creator>mrpikes</dc:creator>
				<category><![CDATA[General Swim]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.mrpikes.com/blog/?p=95</guid>
		<description><![CDATA[In a previous post, I proposed speaking gibberish to telemarketers. While perusing old posts over at JWZ, I came across the Telemarketer Counter-Script by Martijn Engelbregt. The &#8220;Difficult Conversation Moves&#8221; section is priceless.]]></description>
			<content:encoded><![CDATA[<p>In a <a href="http://www.mrpikes.com/blog/?p=28"  class="ng_url">previous post</a>, I proposed speaking gibberish to telemarketers. While perusing old posts over at <a href="http://jwz.livejournal.com" target="_new"  class="ng_url">JWZ</a>, I came across the <a href="http://www.xs4all.nl/~egbg/counterscript.html" target="_new"  class="ng_url">Telemarketer Counter-Script</a> by Martijn Engelbregt. The &#8220;Difficult Conversation Moves&#8221; section is priceless.</p>
]]></content:encoded>
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